Unconventional venues: Making your event stand out

Ready to create an unforgettable experience for your attendees? Say goodbye to the mundane and hello to the extraordinary as we explore the world of unconventional event venues in this episode of the Event Martech Podcast. Lee gets personal as he shares his experience organizing an international conference at a local community church. He goes…
Lee Matthew Jackson

Lee Matthew Jackson

March 9, 2023

Ready to create an unforgettable experience for your attendees? Say goodbye to the mundane and hello to the extraordinary as we explore the world of unconventional event venues in this episode of the Event Martech Podcast.

Lee gets personal as he shares his experience organizing an international conference at a local community church. He goes beyond his story and provides insights into the benefits and challenges of hosting events in non-traditional spaces.

But that’s not all! Lee also dishes out practical tips to help you plan and execute successful events in new locations, and shares unique venue ideas to spark your creativity. Whether you’re thinking of hosting your event in a museum, art gallery, industrial space, or historic building, Lee’s got you covered.

By the end of this episode, you’ll have all the tools you need to think outside the box and create an unforgettable experience for your attendees.

Takeaway’s from Lee’s experiences include:

  • Unconventional venues can make your event stand out and leave a lasting impression on attendees
  • Non-traditional venues foster creativity and can improve the perception of your brand
  • Customizing the space to your specific needs can create a more intimate and memorable environment
  • Lack of onsite event staff, catering services, and equipment are common challenges of unconventional venues
  • Doing your research, planning for logistics, working with experienced vendors, and being flexible are important when hosting events in unconventional venues
  • Museums and art galleries, rooftops and terraces, industrial spaces, parks and outdoor spaces, and historic buildings and landmarks are great options for unconventional venues

Lee explores the following advantages:

  • Standing out from the competition
  • Fostering creativity and innovation
  • Improving brand perception
  • Creating a unique and memorable experience for attendees

And share’s the things he struggled with:

  • Lack of onsite staff and equipment
  • Potential need to customize the space to fit your needs
  • Challenges with catering and other logistical needs

He explores locations such as:

  • Museums and art galleries for an elegant and cultural setting
  • Rooftops and terraces for a stunning cityscape view
  • Industrial spaces for a trendy and modern vibe
  • Parks and outdoor spaces for a natural and refreshing atmosphere
  • Historic buildings and landmarks for a touch of nostalgia and grandeur

And share some lessons he learned along the way:

  • Research your venue
  • Plan logistics
  • Work with experienced vendors
  • Customize the space
  • Be flexible

You’ll gain valuable insights that will help you create an unforgettable event that leaves a lasting impression on your attendees.

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Speakers

Lee Matthew Jackson

Lee Matthew Jackson

Event Engine