The future of the events industry

The events industry has been rocked by the current global crisis. Whilst businesses took for granted the freedom of movement, and gathering together, most have been forced to stay home. As event organisers our thoughts naturally look to the future. What will events look like next year? What should I do now to prepare? In…
Lee Matthew Jackson

Lee Matthew Jackson

April 8, 2020

The events industry has been rocked by the current global crisis. Whilst businesses took for granted the freedom of movement, and gathering together, most have been forced to stay home. As event organisers our thoughts naturally look to the future. What will events look like next year? What should I do now to prepare?

In this episode, I will make observations on current events, and how I feel they will shape an exciting new future in the events industry.

Our communities will:

  • Recognise the importance of gathering together
  • Look for facilitators of community
  • Seek ways to connect right now

You and your team could use this lockdown period to prepare for a brighter future:

  • Evaluate your industries and update your customer avatars
  • Look for ways you can add value digitally
  • Create new content or re-purpose old that will add value to your audience
  • Learn new skills

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Speakers

Lee Matthew Jackson

Lee Matthew Jackson

Event Engine