Social media strategy for your event

Frustrated that social media marketing is not working for you? Are you wondering how to use social media to build your online audience and promote your event? In this episode, I will share some social media strategies for growing your reach and attracting more people to your event. We will unpack: If you have adopted…
Lee Matthew Jackson

Lee Matthew Jackson

March 4, 2020

Frustrated that social media marketing is not working for you? Are you wondering how to use social media to build your online audience and promote your event?

In this episode, I will share some social media strategies for growing your reach and attracting more people to your event.

We will unpack:

  • Selecting your platform(s)
  • Content types
    • Valuable content
    • Aspirational messaging
    • Problem discussions
    • Highlights
      • Testimonials
      • Speaker content
      • Exhibitor content
      • Highlight reels
    • Promoting your partners
  • Tracking
    • Pixels
    • Analytics
  • Event promotion strategy
    • Audience build
    • What to expect
    • Ticket promotion
    • Countdown to event

If you have adopted a scattergun approach to your social media campaigns, or if it has always been an afterthought, this episode is for you.

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Event Engine Podcast Artwork

Speakers

Lee Matthew Jackson

Lee Matthew Jackson

Event Engine