Decoding social media for event marketers

Not sure where to start with social media marketing? You might be surprised. It doesn't have to be so overwhelming!
Lee Matthew Jackson

Lee Matthew Jackson

October 20, 2023

Struggling to choose social platforms and create content that sells tickets for your event? In this practical episode, host I chat with marketing veteran Rachael Dines to share social media marketing tactics to boost your next event.

Learn how to select platforms strategically based on where your target audience spends time. Get tips on creating engaging content like speaker videos, event teasers, and more. Discover how to educate and collaborate with sponsors to mutually promote participation.

Whether you are new to social media marketing or looking to improve your strategy, Rachael lays out tangible tips to help you focus your efforts for greater impact. Expect to come away with clarity on where to devote time and resources to drive real ticket sales.

Video

We recorded this podcast live, so if you’d prefer to watch you can do so on YouTube.

Key takeaways

This episode is packed full of golden nuggets. Here are the ones that stood out the most!

  • Choose social media platforms strategically based on where your target audience is, not just what’s popular.
  • Focus on 1-2 platforms rather than spreading yourself thin.
  • Create engaging content like speaker videos, event teasers, past event moments, etc. In essence, go beyond just logistical event details.
  • Provide custom graphics, hashtags, and pre-written posts to make sharing incredibly easy for attendees. Consider contests for top posters as an incentive.
  • Educate sponsors on promoting their participation for mutual benefit. Give them custom assets to simplify the process.
  • Use both organic and paid social efforts. Paid ads can help fill seats closer to the event.
  • You could retarget past site visitors as part of a paid campaign as they have already had some brand exposure.
  • Separate social media accounts for separate events/industries allows more customisation. More work but worth it and less confusing for attendees.
  • Be cautious with early bird pricing and discounts. Don’t devalue your event too early/heavily.

Resource

During the interview, I mention a tool that helps event organisers work with their data to create social media imagery for their partners. You can check it out over on Gleanin.

Connect with Rachael

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Event Engine Podcast Artwork

Speakers

Lee Matthew Jackson

Lee Matthew Jackson

Event Engine
An image of our speaker Rachael Dines

Rachael Dines

Shake It Up Creative