Smarter data for event success

How can event organisers make better use of the data they collect? Chloe Barnes, an experienced event tech professional, joins Lee to discuss how event organisers can gather, interpret, and act on data to drive event success. Chloe shares her journey from working in local council events to leading a digital team at a large…
Lee Matthew Jackson

Lee Matthew Jackson

December 3, 2024

How can event organisers make better use of the data they collect? Chloe Barnes, an experienced event tech professional, joins Lee to discuss how event organisers can gather, interpret, and act on data to drive event success.

Chloe shares her journey from working in local council events to leading a digital team at a large corporate events agency. She talks about the importance of data in understanding audience behaviour, the challenges of using event data effectively, and how to get started with existing tools before investing in more sophisticated technologies. Chloe believes that event organisers often overlook the value of data they already have, and that smarter data use starts with setting clear goals and working backwards.

In this episode, Lee and Chloe explore practical ways to make use of data from both digital and in-person events. They discuss the benefits of understanding attendee flow, using badge scans to measure exhibitor engagement, and why starting with what you already have can lead to significant insights.

If you’re an event organiser looking to improve your data game, this conversation will give you actionable ideas for making data work better for you.

Video

We recorded this podcast with video as well! You can watch the conversation with Chloe Barnes on YouTube.

Key Takeaways

Here are some of the key takeaways from our conversation with Chloe:

  • Start with the end in mind: Define what you want to understand about your event and plan your data collection accordingly. This helps ensure you gather the right information from the start.
  • Use the data you already have: Event organisers often have valuable data available through registration systems, badge scans, and sponsor interactions. Make the most of these existing data points before looking at more advanced options.
  • Understand audience behaviour: Tracking attendee movement through a venue or measuring engagement with exhibitor stands can reveal which areas are working well and which need improvement.
  • Scale appropriately: Chloe advises smaller events to look at what larger events are doing and adapt those strategies on a smaller scale. It’s about learning from those who have bigger budgets and tailoring it to your needs.
  • Data-driven improvements: By analysing simple metrics like footfall or engagement rates, organisers can make informed decisions on improving event layout, exhibitor positioning, and attendee experiences.

Connect

Leave the first comment

Event Engine Podcast Artwork

Speakers

An image of our guest Chloe Barnes

Chloe Barnes

Corvanta
Lee Matthew Jackson

Lee Matthew Jackson

Event Engine