Pivoting your event business

The tectonic plates on which the events industry sits have shifted in recent weeks in a way never previously experienced. Evolution of the entire sector is inevitable, and while many gatherings have been cancelled or postponed, others have gone virtual. Now more than ever we all need community. We need the valuable education and accelerated…
Lee Matthew Jackson

Lee Matthew Jackson

April 1, 2020

The tectonic plates on which the events industry sits have shifted in recent weeks in a way never previously experienced. Evolution of the entire sector is inevitable, and while many gatherings have been cancelled or postponed, others have gone virtual. Now more than ever we all need community. We need the valuable education and accelerated industry developments that can only be facilitated by coming together. So, how can we pivot our event businesses to bring greater value in these critical times?

In this episode we will explore the process of pivoting and share practical ideas for you to explore further.

In this episode we will explore the process of pivoting and share practical ideas for you to explore further.

  • How to pivot
    • Evaluate your attendee and supporter avatars
    • Communicate with attendees and supporters
    • Explore ideas as a team
    • Validate your ideas with your audience
    • Launch your new products/services
  • Ideas
    • Repurposing archived content
    • Online courses
    • Digital networking
      • Social media
      • Regular calls
      • Masterminds
    • Virtual events

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Event Engine Podcast Artwork

Speakers

Lee Matthew Jackson

Lee Matthew Jackson

Event Engine