Niche website to global event

Event Tech Live has grown from niche website to global industry phenom in just over a decade. So how’d they do it? This week I talk with Adam Parry. He pulls back the curtain on Event Tech Live's origin story and growth. From kickstarting with an awards program to the first leap into organising... Adam…
Lee Matthew Jackson

Lee Matthew Jackson

February 15, 2024

Event Tech Live has grown from niche website to global industry phenom in just over a decade.

So how’d they do it?

This week I talk with Adam Parry. He pulls back the curtain on Event Tech Live’s origin story and growth. From kickstarting with an awards program to the first leap into organising… Adam keeps it real about their against-the-odds journey to heavy-hitter status.

Along the way, he drops serious knowledge for fellow event organisers looking to step up their game. Like why getting creative on your exhibition stand trumps waiting for serendipity. How to leverage content to drive sustainable growth. And the key factors that gave his team the confidence to bring their formula to Las Vegas!

Video

We recorded this podcast online as part of our collaboration for Event Tech Live London, so if you’d prefer to watch you can do so on YouTube.

Key takeaways

Adam shares so many golden nuggets. Here are the ones that jumped out at me:

For Event Organisers

  • Leverage content stages and captured event content to add value for attendees and extend your reach through the year
  • For sustainable event growth, consider strategic co-location with complementary events to consolidate travel and maximise value
  • Maintain close relationships with long-time event customers and partners to provide confidence in expansion or taking calculated risks
  • When expanding internationally, consider ease of logistics/travel to reduce barriers for attendees

For exhibitors

  • Get creative with your exhibition stand to actively attract attendees rather than passively relying on foot traffic

Connect

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Event Engine Podcast Artwork

Speakers

An image of our guest Adam Parry

Adam Parry

Event Tech Live
Lee Matthew Jackson

Lee Matthew Jackson

Event Engine