The neuroscience of event engagement

How can understanding neuroscience help event organisers create more engaging experiences? Lisa Schulteis, founder of ElectraLime Marketing and Your Event Marketplace, joins Lee to discuss how the principles of neuroscience can be applied to improve event engagement. Lisa draws on her background in neuropsychology to offer unique insights into how our brains process events. In…
Lee Matthew Jackson

Lee Matthew Jackson

December 3, 2024

How can understanding neuroscience help event organisers create more engaging experiences? Lisa Schulteis, founder of ElectraLime Marketing and Your Event Marketplace, joins Lee to discuss how the principles of neuroscience can be applied to improve event engagement.

Lisa draws on her background in neuropsychology to offer unique insights into how our brains process events. In this episode, she shares how event organisers can design their events to connect with different audience types by incorporating multi-sensory elements, being mindful of inclusivity, and recognising the needs of introverted attendees. Lisa also talks about how the right environment and thoughtful planning can enhance the experience for attendees, whether they’re extroverts looking to soak in the energy or introverts needing quiet spaces to recharge.

The discussion covers practical ways to use multi-sensory engagement techniques to boost interaction and retention, as well as the importance of providing different spaces and experiences to accommodate varying needs, such as quiet zones for attendees needing a break from high-energy environments.

If you want to learn how to make your events more inclusive and engaging using neuroscience, this episode is filled with actionable insights.

Video

We recorded this podcast with video as well! You can watch the conversation with Lisa Schulteis on YouTube.

Key Takeaways

Here are some of the key takeaways from our conversation with Lisa:

  • Multi-sensory experiences boost engagement: Incorporating elements that stimulate more than one sense—such as sight, sound, and even taste—can significantly enhance audience engagement and retention.
  • Design with inclusivity in mind: Consider the needs of neurodivergent attendees, introverts, and extroverts. Offering spaces that cater to different types of sensory input or provide areas for quiet retreat can improve the experience for everyone.
  • Energy levels vary: Understand that attendees may react differently to the same event environment. Extroverts may feel energised by busy environments, while introverts might find them draining. Designing events that cater to both can lead to a more inclusive atmosphere.
  • Communicate special features ahead of time: If your event includes unique elements like quiet rooms or sensory experiences, make sure to communicate this in advance so attendees can plan accordingly.
  • Tailored environments matter: Choosing the right noise level, lighting, and atmosphere for different parts of your event can enhance interaction and create an environment where attendees feel comfortable connecting.

Connect

Leave the first comment

Event Engine Podcast Artwork

Speakers

An image of our guest Lisa Schulteis

Lisa Schulteis

Electralime Marketing
Lee Matthew Jackson

Lee Matthew Jackson

Event Engine