Maximising your event content

Do you know what to do with all that content after your event ends? Bogdan Maran from Visual Hive shares why event organizers need to rethink how they manage and curate their valuable event footage. Events produce mountains of content—hours of video, photos, and more. But too often, this content ends up forgotten on Google…
Lee Matthew Jackson

Lee Matthew Jackson

November 18, 2024

Do you know what to do with all that content after your event ends? Bogdan Maran from Visual Hive shares why event organizers need to rethink how they manage and curate their valuable event footage.

Events produce mountains of content—hours of video, photos, and more. But too often, this content ends up forgotten on Google Drive or buried in YouTube with no clear plan to maximize its value. I sat down with Bogdan Maran, founder of Visual Hive, to explore how event organizers can transform their content strategy, turning raw footage into curated, highly engaging experiences for their audiences.

Bogdan is a former photojournalist turned data scientist who has worked with brands like Reuters and Red Bull. He shares how his background in media and production shaped Visual Hive’s mission to help event organizers use their content effectively, adding value long after the event is over.

We discuss the importance of curation—taking the vast amounts of content and tailoring it to different audience segments through short, easily digestible clips. Bogdan introduces the concept of user-curated content, where attendees themselves can select and share impactful moments, creating personal and engaging experiences.

If you’ve ever wondered how to get more out of your event content and build lasting trust with your audience, this conversation is a must-listen.

Video

We recorded this podcast with video as well! You can watch the conversation with Bogdan Maran on YouTube.

Key Takeaways

Bogdan shared a lot of practical advice and insights on content strategy for events. Here are some of the key takeaways:

  • Don’t let your event content go to waste: Simply storing your event videos on Google Drive or uploading to YouTube isn’t enough. Without curation, valuable knowledge gets lost.
  • User-curated content is the future: Empower your attendees to engage with the content. Allow them to save and share the most interesting parts for their networks.
  • Content curation builds trust: Help your audience save time by creating short, targeted clips. This not only adds value but also encourages repeat engagement.
  • Leverage AI to improve discoverability: Use AI-driven tools to make your content more searchable and interactive, helping viewers quickly find the information they need.
  • Consistency matters: Posting consistently, at the times your audience is most active, helps build a habit and keeps your content top-of-mind.

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Event Engine Podcast Artwork

Speakers

An image of our guest Bogdan Maran

Bogdan Maran

Visual Hive
Lee Matthew Jackson

Lee Matthew Jackson

Event Engine