Invite only events

How do you create a seamless, branded experience for exclusive event invitations? Paul Campbell, co-founder of Tito, joins Lee to discuss the evolution of event registration and how his new platform, IO, caters specifically to high-end, invite-only events. Paul shares how Tito evolved from a simple ticketing solution for his own events into a well-established…
Lee Matthew Jackson

Lee Matthew Jackson

December 3, 2024

How do you create a seamless, branded experience for exclusive event invitations? Paul Campbell, co-founder of Tito, joins Lee to discuss the evolution of event registration and how his new platform, IO, caters specifically to high-end, invite-only events.

Paul shares how Tito evolved from a simple ticketing solution for his own events into a well-established platform used globally. The conversation explores how IO, a new product from Tito, was designed to create a bespoke, elegant ticketing process for exclusive events like product launches and film premieres. Paul discusses the philosophy behind reducing friction for ticket buyers, ensuring a clean and streamlined experience while allowing the event hosts to retain full control over branding.

Lee and Paul also reflect on the challenges of balancing simplicity with functionality in software design and share stories about the evolution of the ticketing experience—from frustrating forms and long processes to the smooth one-click registrations we expect today.

If you’re interested in making the registration experience smoother for exclusive events, or just curious about the future of event tech, this episode is filled with practical insights and a lot of fun anecdotes.

Video

We recorded this podcast with video as well! You can watch the conversation with Paul Campbell on YouTube.

Key Takeaways

Here are some of the key takeaways from our conversation with Paul:

  • Focus on reducing friction: The fewer steps it takes for someone to buy a ticket, the better. Tito prioritises a simple flow: name, email, and payment.
  • Exclusive events deserve branded experiences: IO was created to make exclusive event invitations feel personal and high-end. By using custom domains, branded emails, and seamless registration, guests feel like they’re part of something special.
  • Flexibility is key: While IO was initially designed for invite-only events, its adaptability means it can be tailored for various high-end uses. The platform allows for extensive customisation without sacrificing simplicity.
  • APIs and integrations matter: Paul’s focus on building an API-friendly solution makes it easy for event organisers to integrate Tito and IO into their existing systems, ensuring a smooth, on-brand experience.
  • Simplicity often requires complex tech: A minimalist user interface can sometimes hide the complexity underneath. Paul talks about the importance of putting in the hard work on the back end to keep the user experience as straightforward as possible.

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Event Engine Podcast Artwork

Speakers

An image of our guest Paul Campbell

Paul Campbell

Tito
Lee Matthew Jackson

Lee Matthew Jackson

Event Engine