Five sustainable event strategies

As the world faces environmental challenges like climate change and plastic pollution, event planners have the power to make a positive impact and create events that align with attendees' values. Discover how prioritising sustainability can connect you with like-minded sponsors, boost your brand's reputation, and leave a lasting legacy. In this episode, Lee explores key…
Lee Matthew Jackson

Lee Matthew Jackson

March 30, 2023

As the world faces environmental challenges like climate change and plastic pollution, event planners have the power to make a positive impact and create events that align with attendees’ values. Discover how prioritising sustainability can connect you with like-minded sponsors, boost your brand’s reputation, and leave a lasting legacy.

In this episode, Lee explores key ways to incorporate sustainability in event planning. Rather than introducing complexity, these strategies offer cost saving, are more efficient and can also be a great vehicle for marketing to attract people that align with your brand values.

Remember, sustainability isn’t just good for the environment – it’s also good for your brand and that is good for business. By prioritizing sustainability in your event planning, you can attract environmentally conscious sponsors and attendees, reduce costs, and create a positive impact in your community.
Lee Matthew Jackson

Five strategies

  1. Reduce Paper Waste – Go digital with mobile apps or websites for event information, and use digital signage instead of paper signs.
  2. Use Recyclable Materials – Opt for reusable or compostable materials, and consider offering sustainable event swag or giveaways.
  3. Serve Sustainable Food – Choose locally sourced, organic, and seasonal food options. Consider vegetarian or vegan options, reduce food waste, and partner with sustainable caterers.
  4. Encourage Sustainable Transportation – Promote public transportation, carpooling, or biking, and choose a venue that is easily accessible.
  5. Offset Carbon Emissions – Invest in renewable energy or carbon reduction projects, and consider hosting your event at a green venue.

Key takeaways:

  • Sustainable events help reduce environmental impact, improve brand reputation, and connect with attendees on a deeper level.
  • Incorporating sustainable practices into events can attract environmentally conscious sponsors and attendees, reduce costs, and create a positive impact in your community.
  • Embracing sustainability in events can lead to cost savings by reducing waste and focusing on reusable materials.
  • Offering sustainable food choices not only lessens your event’s environmental impact but also caters to diverse dietary preferences, ensuring all attendees feel included.
  • Sustainable transportation options can reduce traffic congestion and provide a convenient experience for attendees, while also lowering your event’s carbon footprint.
  • Offset carbon emissions by supporting renewable energy and reforestation projects, further demonstrating your brand’s commitment to sustainability.
  • By creating a sustainable event, you set a positive example for others to follow and contribute to the global movement towards a greener future.

Be sure to share your biggest takeaways and your own sustainability strategies in the comments section below.

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Speakers

Lee Matthew Jackson

Lee Matthew Jackson

Event Engine