Creative marketing for events

How can event organizers and suppliers use creative marketing to stand out in the events industry? Cat, founder of Electric Cat Productions, joins Lee to share how her marketing agency helps event suppliers and organizers create impactful, engaging campaigns that drive results. Cat founded Electric Cat Productions to help small and medium-sized businesses, particularly in…
Lee Matthew Jackson

Lee Matthew Jackson

November 18, 2024

How can event organizers and suppliers use creative marketing to stand out in the events industry? Cat, founder of Electric Cat Productions, joins Lee to share how her marketing agency helps event suppliers and organizers create impactful, engaging campaigns that drive results.

Cat founded Electric Cat Productions to help small and medium-sized businesses, particularly in the events space, navigate marketing without getting lost in industry buzzwords. Cat focuses on making marketing accessible and engaging, helping clients avoid the overwhelming jargon and deliver effective results. Electric Cat works with clients who may not have dedicated marketing teams and need help integrating marketing into their overall business strategy.

In this episode, Lee and Cat discuss how event organizers and suppliers can leverage creativity to achieve big results in a competitive market. Cat shares her journey from freelancing during COVID to building a thriving marketing agency, explaining the importance of knowing your audience, clearly defining what you offer, and not being afraid to experiment.

If you’re struggling to find ways to make your marketing stand out, Cat’s advice on keeping it simple, focusing on your strengths, and being strategic with your efforts could make all the difference.

Video

We recorded this podcast with video as well! You can watch the conversation with Cat on YouTube.

Key Takeaways

Here are some of the key takeaways from our conversation with Cat:

  • Start with your why and who: Knowing your purpose and who you are serving is essential. Define your goals, audience, and what problems you’re solving. This helps align your marketing and makes it more impactful.
  • Don’t try to do everything: Focus on what works for your business. Instead of spreading efforts thinly across all platforms, identify where your audience is most engaged and concentrate there.
  • Marketing is more than posting: Whether it’s on social media or other channels, understand why you are creating content. Avoid the “post and ghost” approach—engage meaningfully with your audience, respond to comments, and build relationships.
  • Be creative, not overwhelming: Creative marketing doesn’t have to mean big budgets or flashy campaigns. Even smaller, genuine content that showcases your team and behind-the-scenes moments can be effective. Documenting rather than crafting elaborate campaigns can build a stronger connection with your audience.
  • Ask for help when needed: Marketing can be a full-time job, and trying to do it all yourself might not be the best use of your time. Recognize when it’s time to reach out for professional help, whether it’s for strategy, execution, or even a bit of peer advice.

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Event Engine Podcast Artwork

Speakers

An image of our guest Cat Kevern

Cat Kevern

Electric Cat Productions
Lee Matthew Jackson

Lee Matthew Jackson

Event Engine