Content marketing for event organisers

Content marketing helps you to lead with value, build an event brand and grow your business, yet do you ever struggle to produce good content? Are you disappointed with the results your content achieves, or perhaps you don’t seem to have the time to create something new and worthwhile? Over the last five years I’ve…
Lee Matthew Jackson

Lee Matthew Jackson

February 26, 2020

Content marketing helps you to lead with value, build an event brand and grow your business, yet do you ever struggle to produce good content? Are you disappointed with the results your content achieves, or perhaps you don’t seem to have the time to create something new and worthwhile?

Over the last five years I’ve produced and grown a brand based solely on content marketing. This focus has enabled me to create a profitable annual conference that attracts attendees and sponsors from around the world.

In this episode you will learn.

  • Why you should produce content
  • Who you should be producing content for
  • How to find inspiration for your next content
  • The magic of repurposing
  • Best ways to market your content

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Event Engine Podcast Artwork

Speakers

Lee Matthew Jackson

Lee Matthew Jackson

Event Engine