How do you navigate the complex landscape of event tech solutions? Thomas Schwarzenböck, from Adventics, joins Lee to discuss how event organisers can make better decisions when it comes to selecting platforms and technologies for their events.
Thomas explains how his consultancy helps trade show organisers in the DACH region (Germany, Austria, and Switzerland) find the right tech solutions for their events, from ticketing and registration to entry systems. He emphasises the importance of understanding both the specific needs of each client and the broader requirements of the event industry.
In this episode, Lee and Thomas dive into the challenges of event tech consultancy, including scalability, data ownership, and the complexities of choosing between all-in-one versus niche providers. Thomas shares insights into how Adventics approaches vendor selection by interviewing key stakeholders, understanding unique business needs, and focusing on scalability to handle major trade shows.
If you’re an event organiser facing the challenge of choosing the right tech solution for your event, this episode will give you practical advice on how to approach vendor selection and the key considerations to keep in mind.
Video
We recorded this podcast with video as well! You can watch the conversation with Thomas Schwarzenböck on YouTube.
Key Takeaways
Here are some of the key takeaways from our conversation with Thomas:
- Understand your needs: Before choosing an event tech platform, it’s essential to gather input from all stakeholders involved. This will help define the requirements clearly and avoid missing critical features.
- Scalability is crucial: Especially for large trade shows, ensure that the platform can handle the number of attendees and exhibitors without issues. Choosing a scalable solution can prevent major headaches during the event.
- Data ownership matters: Make sure you understand who owns the data. Some platforms retain control over your event data, which can lead to complications if you want to switch providers in the future.
- Niche vs. all-in-one solutions: Depending on your needs, an all-in-one solution might not always be the best fit. Thomas discusses how sometimes niche providers are better equipped to address specific requirements effectively.
- Human connection remains key: Even with all the tech solutions available, human-to-human connections are irreplaceable. Thomas believes that real-life interactions still hold immense value, especially in the context of building trust and making informed decisions.
