Building memories sustainably: Ticketbutler

In the ever-evolving world of event management, creating lasting memories for attendees is the ultimate goal. But how can we achieve this while also making sustainable choices that are not only good for the planet but also enhance the brand of the event? In this episode of Event Martech, host Lee Matthew Jackson and guest Mads…
Lee Matthew Jackson

Lee Matthew Jackson

June 9, 2023

In the ever-evolving world of event management, creating lasting memories for attendees is the ultimate goal. But how can we achieve this while also making sustainable choices that are not only good for the planet but also enhance the brand of the event? In this episode of Event Martech, host Lee Matthew Jackson and guest Mads Kjer of Ticketbutler, a seasoned professional in the event industry, delve into this very topic.

Mads Kjer brings to the table a wealth of experience and a unique perspective on how to infuse sustainability into event management. He emphasizes the need for collaboration in the industry and discusses his company’s innovative approach to encourage sustainability through unique solutions. These include their CO2 compensation feature and reusable name badges, which not only reduce waste but also create a unique experience for attendees.

Watch the video

We recorded this live, and Mads shows some of their awesome products so be sure to watch it on YouTube.

Key Takeaways

  • Collaboration is Key: Mads highlights the importance of collaboration in the event industry. By working together, companies can create more sustainable solutions and enhance the overall event experience.
  • Innovation in Sustainability: Mads’ company is setting a great example with unique solutions such as a CO2 compensation feature and reusable name badges. These initiatives not only reduce the environmental impact of events but also add a unique touch that attendees will remember.
  • The Role of AI: The potential for AI in event management is vast. From optimizing travel and data management to creating more efficient processes, AI can play a significant role in making events more sustainable.
  • The Journey to Sustainability: Mads shares his personal journey in creating a ticketing platform with on-demand printing capabilities. This not only reduces waste but also allows for greater customization, enhancing the attendee experience.

As event organizers, we have a unique opportunity to create memorable experiences while also making a positive impact on the environment. We are certain you’ll be inspired by the end of this episode to find your own novel approaches.

Connect with Mads

We’d love to hear your thoughts. How are you incorporating sustainability into your events? What challenges have you faced, and how have you overcome them? What crazy ticket ideas have you implemented? Share your experiences and join the conversation below.

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Event Engine Podcast Artwork

Speakers

Lee Matthew Jackson

Lee Matthew Jackson

Event Engine
An image our speaker Mads Kjer

Mads Kjer

Ticketbutler