The secret to boosting event website traffic

Struggling to drive traffic to your website in order to sell tickets? With so much competition out there, it can be tough to stand out in search engine results. In this episode, we're joined by Daniel Hutt, head of content for ZeroToMastery, to explore one of the easiest ways to increase traffic to your event…
Lee Matthew Jackson

Lee Matthew Jackson

March 17, 2023

Struggling to drive traffic to your website in order to sell tickets? With so much competition out there, it can be tough to stand out in search engine results. In this episode, we’re joined by Daniel Hutt, head of content for ZeroToMastery, to explore one of the easiest ways to increase traffic to your event website: schema markup.

Daniel will break down the ins and outs of schema markup and how it can help event organizers like you get more views, clicks, and ultimately, more ticket sales. He’ll explain how schema markup works, why it’s important, and how to use it to improve your website’s SEO.

Throughout the episode, Daniel will share practical tips and tricks on how to implement schema markup effectively for your event website. He’ll also discuss common mistakes that event organizers make when using schema markup and how to avoid them.

By the end of the episode, you’ll have a solid understanding of how schema markup can help you drive more traffic to your event website and ultimately, sell more tickets.

Click here to access Daniel’s article we talk about!

So, if you’re ready to take your event marketing to the next level, grab a notepad and get ready to learn from one of the top marketing nerds in the game.

What is Schema Markup?

So what is schema markup? Imagine you’re a librarian who’s organizing a library. You have lots of books, but you need to know what each book is about so you can put them in the right section.

Schema markup is like labels you can put on your books that explain what they’re about, making it easier for you to find the right section.

Similarly, schema markup is like labels you can put on your website that explain what each page is about, making it easier for search engines to understand what your website is about and rank it higher in search results.

Key Takeaways

  • Schema markup is a powerful tool for event organizers to increase traffic to their websites, ultimately leading to more ticket sales.
  • Schema markup helps search engines better understand the context of your website, which can lead to higher search rankings and more visibility for your event.
  • It’s important to use schema markup intentionally and strategically, with a focus on the information that will be most valuable to your target audience.
  • Schema markup can be used for a variety of different types of content on your website, including event listings, blog posts, and other related pages.
  • In order to get the most out of schema markup, it’s important to use it consistently across your entire website and keep it up to date with any changes or updates.
  • Event organizers can also use schema markup to showcase unique features of their events, such as location, special guests, or pricing options, to help stand out from the competition.
  • By incorporating schema markup into your overall event marketing strategy, you can increase visibility, drive more traffic to your website, and ultimately, sell more tickets.

Resources

Here are a few resources to get you started.

  • Daniel’s Schema Markup blog – click here
  • Google’s Structured Data Testing Tool – click here
  • Merkle’s Schema Markup Generator – click here

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Event Engine Podcast Artwork

Speakers

Lee Matthew Jackson

Lee Matthew Jackson

Event Engine