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5 questions to help manage an event crisis
In journalism school, students are taught that any complete news story must address five fundamental questions: Who, What, Where, When, and Why (sometimes adding How…
Read moreWhat all events need no matter the size
Scale doesn't define event success. As my recent conversation with events veteran Dean Rees revealed, the fundamental ingredients that make an event successful remain remarkably…
Read moreCreating serendipity in online events
Remember those chance encounters at physical events? The conversation with a stranger in the coffee line that led to a business partnership. The random seat…
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