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5 questions to help manage an event crisis

5 questions to help manage an event crisis

In journalism school, students are taught that any complete news story must address five fundamental questions: Who, What, Where, When, and Why (sometimes adding How…
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What all events need no matter the size

What all events need no matter the size

Scale doesn't define event success. As my recent conversation with events veteran Dean Rees revealed, the fundamental ingredients that make an event successful remain remarkably…
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Creating serendipity in online events

Creating serendipity in online events

Remember those chance encounters at physical events? The conversation with a stranger in the coffee line that led to a business partnership. The random seat…
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