The real impact of AI on event marketing

Artificial intelligence is transforming marketing across industries, and event marketing is no exception. But between the hype and fear, what is the real impact? In this episode, host Lee is joined by Alex, founder of digital media agency Clickmakers, to peel back the curtain on how AI and machine learning are enhancing creativity, strategy, and…
Lee Matthew Jackson

Lee Matthew Jackson

August 23, 2023

Artificial intelligence is transforming marketing across industries, and event marketing is no exception. But between the hype and fear, what is the real impact? In this episode, host Lee is joined by Alex, founder of digital media agency Clickmakers, to peel back the curtain on how AI and machine learning are enhancing creativity, strategy, and results for event marketers.

Alex shares fascinating real-world examples of how AI is automating tedious tasks while actually unleashing more human ingenuity, but also cautions against letting AI run unchecked. Tune in to hear insights on the present and future of AI in event marketing, including predictions that may surprise you. With a balanced perspective, this episode will equip any event marketer to maximise this powerful technology while avoiding pitfalls.

Video

We recorded this podcast live, so if you’d prefer to watch you can do so on YouTube.

Key takeaways

Alex shared so much. Here are some of our key takeaways:

  • AI is automating many tedious marketing tasks, allowing humans to focus on more strategic work.
  • Machines surpass humans at making real-time bid decisions across digital platforms.
  • Humans still reign supreme when it comes to providing marketing insights, strategy and relationships.
  • It’s crucial to have proper conversion tracking and optimise for the right goals.
  • Be wary of fake leads and clicks – use lead qualification to avoid reinforcing bad AI behavior.
  • Constraints and data can enhance creativity rather than hinder it.
  • The future of marketing will see an explosion of AI-generated content. (We don’t know if that’s good or bad!)
  • Human connections and strategy will become even more valuable.
  • AI maximises productivity at a time when the global economy needs it most.
  • Set, monitor, qualify, review, adjust, update – the new era of marketing versus “set and forget”!

Connect with Alex

What do you think?

We’d love to hear your thoughts. How has AI impacted how you market your event? What are your predictions for the future? Let us know in the comments below.

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Event Engine Podcast Artwork

Speakers

An image of our speaker Alex Makarski

Alex Makarski

ClickMakers
Lee Matthew Jackson

Lee Matthew Jackson

Event Engine